Pornography is taking over the fashion industry, at lest it is according to Caryn Franklin, ex-host of the BBC's "The Clothes Show".
Fashion advertisements no longer advertise fashion, but are filled with overly provocative imagery and barely dressed women in scandalous poses. They no longer seem to be targeted towards women, Franklin said.
"As a style commentator for more than 30 years," Franklin wrote in an article for the Daily Mail, "I have to ask: since when did adverts for women's clothes go from being fun, frothy and often empowering to little more than pornography targeted at boys and men rather than the females who buy the products?"
Actress Keira Knightley's advertisement campaign for Chanel's Coco Mademoiselle perfume is an example. In one of the pictures, Knightley holds a perfume bottle to her mouth, making it seem like she is about to place the bottle in her mouth.
"Why is this necessary?" Franklin asks.
Franklin said model Rosie Huntington-Whiteley's advertisement for Burberry is also oversexed. Huntington-Whiteley is wearing a trench coat with nothing on underneath.
"This isn't selling fashion," Franklin wrote. "This is selling nothing except sex."
Two reasons are to blame for the rise of sex-selling advertisements, Franklin said. One is Internet porn.
"Somehow reducing women to breasts, genitals and pouts- all sheathed in designer chiffon- has become an 'artistic statement,'" she wrote.
The other reason is the pervasiveness of airbrushing. Skin is supposed to be speckled. Airbrushing only promotes an unrealistic expectation of what a woman's body is supposed to look like, Franklin said. Franklin questions what's to happen to young women, such as her 21-year-old and 14-year-old daughters, who grow up in a porn-infused fashion world.
"My fear is that the more we are exposed to it, the more normal it seems," Franklin wrote.