WHEN Paris Hilton's sex video catapults her to the A-list and the porn star Jenna Jameson's autobiography is a best seller, it's clear we're living in a pornified age. Sex stars appear in music videos, the raunchy docu-series ''Girls Gone Wild'' has become a staple of the culture, and preadolescent girls wear thong underwear. In ''Pornified: How Pornography Is Transforming Our Lives, Our Relationships, and Our Families,'' Pamela Paul, a journalist and the author of ''The Starter Marriage and the Future of Matrimony,'' denounces this sea change, lamenting that we've become inured to porn's negative effects on American men, women and children. Her biggest gripe is with the Internet pornography boom of the past decade, which she believes is creating sex addicts and splintering families.
Some teenagers have even become pornographers themselves. At Scarsdale High School, a tape of two 14-year-old girls having sex was widely distributed among students; in the background boys could be heard urging them on. Paul blames the porn industry for this event, but perhaps she should place her real anger on mainstream popular porn culture. The girls may have been emulating pop stars like Christina Aguilera and Britney Spears, not porn stars like Jenna Jameson.
Young people are inundated with porn-style images these days, whether they want to be or not: Calvin Klein billboards, Maxim magazine covers, even Britney Spears's new reality show. Boys imitate misogynist rappers and sexist comedians, while girls emulate the starlets who do peekaboo spreads in the pages of lad mags. Together, they collude in one grand pimp-and-ho ball. The real proof of our culture's decline may not be that so much pornography is available these days, but that you no longer have to look at pornography to get porn.
The rise of sexual bullying and "sexting" - where people send sexually explicit text messages - is a result of hyper-sexualisation.
Of particular concern is the way in which new technology, such as smartphones and the internet, is changing the way in which young people engage with their sexuality, leaving teachers and parents struggling to keep up.
In 2009, the charity BeatBullying found that over a third of young people had received a sexually explicit text or email, with the majority of these coming from peers.
Many young girls are pressurised into exposing themselves online, Ms Abbott said, and are unaware that pictures posted onto the internet can be there forever.
She identified sexual bullying known as "slut-shaming", where young women are attacked by their peers for their sexual behaviour, as a symptom of the porn culture.
Kathy McGuinness, who runs a campaign called Child Eyes, sent in such an awful image that we're not printing it (I can describe it: it's a T-shirt with some CGI rapist cutting off someone's pants).
A number of high-profile organisations have come out in support of No More Page 3, including the National Association of Head Teachers, and the Girl Guides. It was when the Guides added their voice that Cameron said there was no problem with Page 3, parents should just "turn the page". "But the Guides are young women," Davies-Arai points out. "The argument about children is strong, but for me, the group that are most damaged by this are young women, looking at a newspaper and seeing that this is what the mainstream thinks of women.
There is a problem of ‘sexualisation’ today, with sex now omnipresent in popular culture, on TV, in film. You don’t have to be a blue-rinsed prude to recognise that there’s something off about seven-year-old girls sitting around eating Wotsits while watching Lady Gaga whip her backing singers with a bicycle chain. But this so-called ‘pornification’ of society doesn’t spring from the underbelly of the internet, or from MTV, or from Rihanna’s thongs, or any of the other things Perry and her backers are fretting about. Rather, it is a consequence of deeper social trends, and primarily of today’s denigration of intimacy and demonisation of romance, which have led inexorably to the fetishisation of sex.
Porn is the new metaphor. But it doesn't stop there. It is also the new universally shared experience. The nation has been "pornified." It's everywhere.
Women's self-loathing is big business, and supports a global capitalist system that, ironically, depends heavily on the exploitation of women
Il mondo delle merci, che ha storicamente attuato la sostituzione tra desiderio e consumo, è sempre più esplicitamente influenzato dalla porno-cultura che, in varie tonalità e gradazioni, fa sempre più parte delle esperienze di consumo quotidiane e permea le pratiche sociali e la dimensione pubblica contemporanee. Le narrazioni hard diventano un territorio valoriale di riferimento per i prodotti, i luoghi di consumo, i media, la comunicazione e il marketing.